Vaping has become an increasingly popular alternative to smoking cigarettes and chewing tobacco. E-cigarettes are often marketed as a healthier product in a bid to steer people away from smoking. With all the focus on vaping, you may think that major tobacco producers are quaking in their boots, but research has lead us to believe that some of the major players are actually actively involved in the production and distribution of e-cigarettes. Far from losing out on the growing popularity of vaping, some of the world’s leading tobacco companies are actually profiting from the booming vaping trend. This info-graphic contains information related to who’s who in the vaping world. You may be surprised to find out that many of the companies health officials are trying to encourage you to leave behind by adopting a healthier lifestyle are benefiting from the ever-growing popularity of vaping.

As this info-graphic suggests, several of the most high-profile vaping brands are owned by the world’s dominating tobacco force, Big Tobacco, which comprises of British American Tobacco, Philip Morris International, Japan Tobacco International, China Tobacco and Imperial Brands plc. Five leading brands were found to belong to parent companies not linked to tobacco while 80 percent of vaping brands belonged to independent firms. It’s easy to assume that tobacco firms would have no link to vaping, but as you can see from the info-graphic, this is not the case. Many of the most recognizable companies actually own vaping brands, which enables them to benefit from both markets.

Infographic designed by Go Smoke Free