It’s commonly thought that starting a business is only possible with vast sums of money. I’m not saying that you won’t need a fair bit of it, but I’d argue that it can be done without breaking the bank. There are lots of factors that you’ll need to consider before you get started, though, including the type of business you intend to start. You can’t expect to run a large trucking company without buying masses of expensive vehicles, so careful thinking is required. Here are a few things to consider.

Startup Costs

Starting a business is where the majority of the cost comes in, so you’ve got to be prepared in this area. Before you even think about getting up and running, put a budget together. Look at customized business insurance to get cheaper quotes and save money. If you intend to rent business premises, shop around for the best deal. Always look for reputable companies to help you along the way, and never go over your budget.

Clever Marketing

If you lack a budget, you’re probably going to have manage the marketing side of things on your own. This is where you’re going to have to cut a few corners and do things in a clever way. In particular, concentrate on social media and website-based marketing. You don’t have to spend much (if anything) to implement it, and it’s potentially wide-reaching. Be creative and figure out an advertising campaign with the potential to go viral.

Business Startup Perils


Starting Off Small

If you’re starting off small in terms of finances, you also need to start off small in terms of your ambitions. Don’t think too far in advance. Take every day as it comes, and only do as much as you can realistically achieve. By setting unrealistic expectations, the overwhelming nature of the situation will soon get you down. Any success is a great start at this point, bringing in profits and eventually allowing you to expand in the future.

Online-Based Businesses

If you’re an online-based business, you’re already at an advantage. You won’t have to deal with many of the financial implications of setting up a real-life store. It’s still not easy, however, and finding an audience can be even harder. Use those extra finances at your disposal to push the marketing side to a greater degree as you get started.


The Importance Of Customer Service

If you treat your customers with disrespect, your company will fail in no time. This is particularly true when you haven’t got lots of money to fall back on. You’re in a position where mistakes can’t afford to be made, especially when it comes to your customers. You will also struggle to compete with the competition, for now, so having a reputation for good customer service is invaluable.

Yes, it’s feasible to start a new business with a small budget. That doesn’t mean it’s going to be easy, however, and there’s no guarantee you’ll be successful. Don’t pour all your finances into it, as you’ll need something to fall back on in case things don’t work out.