While a generous donation from a large business or a rich entrepreneur is sure to generate some headlines, the good PR should be at the bottom of the list of reasons for your company to give back. Businesses that give back can better the community, both locally and in the wider world and if your business isn’t doing it already – it’s time you started. Here are some of the reasons why your business should give back.

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It’s the right thing to do

There’s only so much that charities and volunteers can do to help others. They rely on the generosity of donors to help – so why shouldn’t you do your bit? The recent economic crisis highlighted several areas of greed among different businesses and organizations, and by giving back – you can help inspire a significant culture shift that sees more people doing more good for others. If you are in a position and have the resources (being time or money), then you should help because at the most basic level – it’s the right thing to do.

It helps to better your community

Companies that work with their local communities have the benefit of making improvements from within the community itself. Through volunteering time and dedicating resources to helping a community, a business becomes more respected and forms a key part of that community. Investment giant Morgan Stanley has a long heritage of giving back through its Community Affairs Team, and the head of the team, Joan Steinberg, recommends designing a program that helps align your actions with your business to have the maximum impact.

It offers encouragement to others

Sometimes it takes the efforts of some to motivate and inspire others to do the same. Following the devastating hurricanes that destroyed large parts of Houston this year, nutritional sales company Le-Vel THRIVE jumped into action to help. They not only did this by encouraging employees and promoters to raise money but customers and the public too. The efforts led to over $430,000 being raised, helped by the company tripling the total amount raised by others. Even if you can’t spare large sums of money, even the smallest of gestures can help encourage others to take action.

It can boost morale

There’s a shift in behavior among employees in which initiatives like community giving have been shown to boost morale more than swanky offices and other benefits. Deloitte’s Millennial Survey 2017 showed that millennials were more likely to be proud of where they work if these initiatives were in place, helping to not only give them a sense of fulfillment but also feel that they are making a difference. Giving employees the chance to take up some volunteering is one way you can help them to make a difference.

Giving back has many benefits for your business. While it may help you get recognized or put your name in the newspaper – don’t let that be the driver for doing good. Do it because you can and because it’s right – that reward should be greater than any other for your business.